Transform Your Business Into a Thriving Franchise Network Across Africa
Africa’s leading franchise development consultancy. We help ambitious brands scale across Kenya, Nigeria, South Africa, Egypt, and beyond with proven systems and strategic support.
From single locations to regional powerhouses, we build franchise networks that deliver consistent performance and sustainable growth.

Comprehensive Franchise Development Services
Everything you need to build, launch, and scale your franchise across African markets
Franchise Development
Build scalable systems from feasibility analysis to launch-ready documentation
Marketing & Lead Generation
Attract quality franchisees through targeted digital campaigns and SEO
Operations & Training
Create comprehensive manuals and training programs for consistency
Legal & Compliance
Navigate regulatory requirements across diverse African markets
Franchisee Support
Ongoing management systems to keep your network performing at its best
Regional Expansion
Strategic guidance for scaling across East, West, Southern, and North Africa
Industries We Serve Across Africa
Food & Beverage
QSR, cafés, and full-service restaurants
Retail
Store concepts and merchandising
Health & Wellness
Fitness, clinics, and spa concepts
Education & Training
Tutoring, skills development, academies
Professional Services
Consulting, legal, finance, operations
Product Distribution
Wholesale, logistics, and supply chain

Featured Success Story
From Single Location to Regional Network
We partnered with a successful health & wellness concept in Nairobi to develop their franchise system from the ground up. Within 18 months:
- Expanded from 1 to 7 locations across Kenya and Tanzania
- Recruited quality franchisees with strong operational backgrounds
- Achieved 95% franchisee satisfaction through comprehensive training
- Maintained consistent brand standards across all locations
Their success demonstrates the power of proven systems combined with local market expertise.
Proven Track Record Across Global Markets
9,720
Franchises Sold
Worldwide
767
Brands Franchised
Global Portfolio
509
Master Franchises
Regional Expansion
500+
Successful Partnerships
Empowered Businesses
Why Choose FMS Africa for Franchise Development?
FMS has successfully supported hundreds of businesses in achieving growth through franchising globally. We specialize in helping you build, structure, and scale your franchise to establish your brand across diverse African markets.
Leverage the franchise model to scale your business rapidly with committed owner-operators who align with your vision and goals.
- Pan-African Expertise: Deep understanding of East, West, Southern, and North African markets
- Proven Methodologies: Systems tested across 500+ global partnerships now applied to Africa
- End-to-End Support: From feasibility to launch and ongoing franchisee management
- Local Market Knowledge: Cultural adaptation while maintaining brand consistency
Free Franchise Expansion Consultation
Schedule a no-obligation consultation to explore whether franchising is the right growth strategy for your business in African markets.
We provide clear insights into the franchise model and its potential for expansion. With FMS Africa’s structured approach, you’ll receive practical guidance and honest feedback to determine whether your business is ready for franchising.
- Expert Franchise Insights
- No-Obligation Guidance
- Tailored Growth Strategies
- Performance-Driven Evaluation
- Clear Franchise Readiness Review
- African Market Opportunity Analysis
What clients say about us
“I have been working with FMS to develop our Franchise Model… the whole process has been seamless with expert guidance.”

“We felt like part of the team from day one and loved how FMS understood our concept instantly.”

“FMS helped with the ins and outs of franchising so we could expand our brand nationally.”

“Chris and his team at Franchise Marketing are an amazing group… They didn’t pressure us and answered every question.”

“They helped us build franchisee-centric systems that are profitable for both sides.”

“FMS provided a professional franchise package including manuals, strategy, and a business pla

Latest Franchise Insights for Africa
Expert insights, market trends, and actionable strategies for franchise growth
January 21, 2026
January 20, 2026




